Description
Key Highlights
- Predictive lead and opportunity scoring
- Real-time data ingestion from IoT or other enterprise sources
- Unified customer profiles with advanced analytics
- Integrations with Salesforce, Microsoft Dynamics
Core Features
- AI-Driven Insights – Forecasting, churn detection, upsell recommendations
- 360° Customer View – Combine transactional, demographic, and usage data
- Marketing Automation – Targeted campaigns based on predictive segmentation
- Scalable Cloud Deployment – For large data volumes
User Cases
- Industrial or energy sector CRM with IoT data
- Financial services needing advanced risk/scoring
- Telecom providers tracking usage metrics in real-time
Pricing
Enterprise licensing; custom quotes based on data volume and modules.
Pros & Cons
- Pros: Handles massive datasets, robust AI layer, flexible enterprise integrations
- Cons: Overkill for small businesses, specialized deployment expertise required
Mini FAQ
- Q: Does it replace Salesforce or integrate with it?
A: It can layer AI on top of existing CRM or function standalone; flexible approach. - Q: How about real-time personalization?
A: Yes, it supports streaming data for up-to-the-minute customer insights.
Discover predictive customer engagement at c3.ai.
Helena R. –
Our sales forecasting accuracy improved drastically—C3.ai CRM is a game-changer.